| A Lifetime Doing Better | |||
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This is the slogan which accompanies the logo to mark the 65th anniversary of the ONCE, celebrated recently.The ONCE was created on 13th December 1938, bringing together the wishes of many blind people from all over Spain who were struggling to build a future for themselves and, what’s more, a hopeful future.
Sixty-five years of gradually doing better because Spain’s blind have taken one step at a time, using their tenacity to the full to make sometimes small and sometimes major conquests.First came unity; then the cupón, which provided the means with which to fight for their aims: the creation of schools, work centres, social security, medical attention and so on, until attaining the major milestones in their history, a prime example of which is the creation of the ONCE Foundation, which acts as the instrument through which to channel the solidarity traditionally afforded to other non-blind handicapped persons, endowing it with an important budget, so that now it plays a key role in the lives of Spain’s disabled.
Great progress has already been made: in social acceptance, individual understanding, the field of legislation, etc.But one year is insufficient for the disabled to achieve complete recognition as citizens on an equal basis with everybody else.Related institutions have to make each day the day of the disabled.And this is what the ONCE does, working on a vast number of fronts through a system that functions democratically.For the seventh time, on 3rd June 2003, the Organization’s members voted and, after the elections, the ONCE Group faced its immediate challenges with renewed enthusiasm: a competitive and multinational gaming market, a new agreement with the State Administration, an increase in members’ social services, the creation of employment for the disabled and so on, a panorama that again places the institution at the pinnacle of its anniversary slogan: "doing better". We also have to speak about "doing better" in reference to our paralympic sportspeople who this year will be travelling to Athens.The 2004 Paralympic Games, in Athens, are the most immediate sporting event for our blind athletes who, together with the rest of the paralympic delegation, will undoubtedly bring back the fruit of their daily efforts and illusions.
And the cupón, the driving force behind Spain’s Organization of the Blind, which has embarked upon important transformations.Immersed in a strongly competitive and increasingly technified gaming market, the cupón must defend its space if it is to continue and fortify its social function.A new sales modality has been initiated in the form of an interactive cupón, compatible with the traditional one, in which the customer decides which number it wants to play.This is feasible thanks to the Sales Point Terminal, a portable device that will also allow our salespeople to carry out work-related tasks, such as ticket returns, verification of winning numbers and the placing on the market of new active game modalities. |
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